Bloodbuy is a marketplace for transparency in blood product pricing to disrupt the opaque and often unfair pricing of a precious life-saving commodity.


Build a Healthcare Marketplace from the Ground Up

Building a marketplace for blood products which equalized pricing in a very controlled and opaque ecosystem, by allowing both hospitals and blood centers to transact with pricing transparency, driving down costs and guaranteeing fill rates was a first of its kind. Our team researched, created, and developed an online marketplace that had never before existed.

Bloodbuy’s first beta client, Texas Children’s Hospital in Houston, averaged 20+% in savings and a 100% fill rate on all orders placed through Bloodbuy compared with their standard contracts with blood centers within the first year. What had started as an idea became a reality, and Bloodbuy quickly proved to be a game-changer in the healthcare space.


Provided strategy and expertise in areas of product design, UI/UX, visual brand and marketing design.

I worked on early brand and marketing efforts which encompassed brand style guidelines as well as all printed and digital marketing materials. Working within our small, tight-knit team that included our Product Manager, Development Lead, and the founder and CEO of Bloodbuy, Chris Godfrey, I was the sole designer on the first iteration of the product.

We toured the Texas Children’s Hospital blood center to better see and understand an industry in need of modernization when ordering, receiving and fulfilling the hospital’s blood supply demands. Blood center employees did not know if their faxed orders would be adequately filled until arrival the next day—the major downside meant sometimes having to reschedule surgeries, we discovered. We gained invaluable insight and feedback on early product concepts from the team at Texas Children’s Hospital to help us tailor our product decisions to the complexities of an industry with many rules and regulations surrounding the transaction and movement of human blood and tissue.


This Startup Is Pretty Much a Priceline for Buying Blood

Tech Crunch
Playing Catch-up in Hospital Innovation

Business Insider
Now, Order Blood Online. This Startup is Helping You Do That

NPR Marketplace
Bidding For Blood, the Priceline Way

Harvard Business Review
The Harvard Contest That’s Trying to Improve Health Care Delivery

Bloodbuy, the Dallas-based company whose technology connects hospitals and blood centers nationwide to ensure the efficient flow of lifesaving blood products to patients in need, has been named the winner of the first Harvard Business School-Harvard Medical School Health Acceleration Challenge.
— Harvard Business School, April 2016

Working through color specifications with Bloodbuy’s former CTO. Photo Credit: Alex Pappas

Working through color specifications with Bloodbuy’s former CTO. Photo Credit: Alex Pappas


Design Issue of WIRED Magazine
October 2016

In one study, Brigham and Women’s Hospital in Boston reported savings in excess of $100,000 during the first 45 days of placing orders on the platform.
— Wired, Oct 2016