Bloodbuy is a marketplace for transparency in blood product pricing to disrupt the opaque and often unfair pricing of a precious life-saving commodity.
Build a Healthcare Marketplace from the Ground Up
Building a marketplace for blood products which equalized pricing in a very controlled and opaque ecosystem, by allowing both hospitals and blood centers to transact with pricing transparency, driving down costs and guaranteeing fill rates was a first of its kind. Our team researched, created, and developed an online marketplace that had never before existed.
Bloodbuy’s first beta client, Texas Children’s Hospital in Houston, averaged 20+% in savings and a 100% fill rate on all orders placed through Bloodbuy compared with their standard contracts with blood centers within the first year. What had started as an idea became a reality, and Bloodbuy quickly proved to be a game-changer in the medical industry.
Provided strategy and expertise in areas of product design, UI/UX, visual brand and marketing design.
I worked on early brand and marketing efforts which encompassed brand style guidelines as well as all printed and digital marketing materials. Working within our small, tight-knit team that included our Product Manager, Development Lead, and the founder and CEO of Bloodbuy, Chris Godfrey, I was the sole designer on the first iteration of the product.
We toured the Texas Children’s Hospital blood center to better see and understand an industry in need of modernization when ordering, receiving and fulfilling the hospital’s blood supply demands. Blood center employees did not know if their faxed orders would be adequately filled until arrival the next day—the major downside meant sometimes having to reschedule surgeries, we discovered. We gained invaluable insight and feedback on early product concepts from the team at Texas Children’s Hospital to help us tailor our product decisions to the complexities of an industry with many rules and regulations surrounding the transaction and movement of human blood and tissue.
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